1.1 Television: mass media benchmark

1.2 New TV viewing patterns
• Segmentation of the TV offer helped maintain overall viewing figures…
• … but has reduced the top channels’ audience
• Prime time audience is shrinking, but the slot is still central
• On-demand and time-shifted viewing on the rise

1.3 TV market revenue: fundamental components still stable, for now
• Pay-TV driving market growth, but the video sector losing steam
• Traditional TV advertising market reaching maturity
• The internet not a direct threat to the TV advertising market

1.4 IP: spurring changes in the TV distribution sector
• Increased negotiating clout for the production business?
• Are operations-side and aggregation businesses and revenue under threat?
• Multiplication of TV distribution channels
• Increasing role of the viewing device
• New applications

2.1 TV channel positioning
• Digital distribution strategy
• Business model
• Brand strategy
• Content strategy

• ABC
• Antena 3
• Fox
• M6

• NBC
• ProSiebenSat1
• TF1

• ABC
• Antena 3
• Endemol
• Fox
• France Télévisions
• Lagardère Active
• M6
• ProSiebenSat.1
• TF1

3 - The challenges for TV channels

3.1 Is the media chronology changing?

3.2 Reducing dependence on TV commercials and monetising new TV offers
• New ad models on the web
• Taking advantage of pay-TV, television’s growth driver

3.3 Will TV channels need to rethink their programming schedules?

3.4 A new strategy for controlling content

3.5 Gaining control over TV content aggregation